Growth marketing · E-commerce · Digital operations
I build connected growth engines across paid media, social, SEO, marketplaces, and e-commerce—then use performance data to turn attention into revenue.
From the first impression to the final checkout, I connect brand, content, media, and e-commerce into a system that attracts attention and converts it into revenue.
I pair strategy with hands-on execution: reading performance data, shaping campaigns and content, improving conversion points, and fixing the friction that limits growth.
Paid media · Social growth · SEO · E-commerce · AnalyticsFive projects that show how I connect marketing strategy, performance data, customer experience, and hands-on execution.
Growth marketing
Marketing activity spanned multiple brands, platforms, and sales channels—without one clear view of what was actually driving growth.
Created a weekly performance system connecting revenue, ad spend, CTR, and audience growth, then used those signals to guide campaigns, content, and e-commerce priorities.
Website operations
An aging hosting environment, outdated PHP, and broken email delivery were creating risk at every layer of the customer journey.
Audited the stack, coordinated a hosting migration, updated DNS records, repaired SMTP delivery, and unlocked long-delayed WordPress theme updates.
E-commerce operations
Rates could cost more than the product itself, while retail and business orders required fundamentally different fulfillment logic.
Implemented ShipStation as “Standard Delivery,” configured carrier options, and created the operational case for separate DTC and B2B storefronts.
B2B digital sales
One storefront could not serve both retail shoppers and high-volume accounts without creating pricing, shipping, and workflow limitations.
Launched a separate BigCommerce storefront, tested checkout and shipping behavior, and established a scalable foundation for B2B ordering.
Marketplace recovery
Legacy credentials and a rejected Brand Registry application left the business without the access required to manage and protect its marketplace presence.
Navigated support escalations, verified trademark ownership, secured Brand Registry approval, and removed an inaccessible legacy store.
Created an account-specific ordering experience and a repeatable model for future business customers.
Achieved this growth through consistent, market-specific content and community engagement.
Supported product positioning that led to a Firehouse Magazine spotlight in a core first-responder market.
Helped Hygenall earn Chemical Industry Review's 2026 “Top Chemical Metal Service” recognition—and represented the company as an interview source quoted in the feature.
Helped secure Hygenall LeadOff placement inside one of the firearms industry's premier training environments.
Owned vendor relations and managed Hygenall's products within Hobby Lobby's vendor platform, supporting placement in every store's stained-glass aisle and writing the national launch press release.
A track record spanning digital operations, e-commerce, brand, content, and sales.
Own the digital ecosystem across e-commerce, websites, CRM, SEO, paid media, marketplaces, analytics, and content for DTC and B2B channels.
Led brand strategy, website development, content marketing, and go-to-market work for an automotive startup.
Increased sales by 25% through targeted social campaigns and supported a rebrand that included Whole Foods placement.
Supported multi-channel initiatives that contributed to approximately 30% sales growth.
Let's build something better